CHRISTMAS WITH A TASTE OF MEMORIES - VALESUL 2022

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NATAL COM SABOR DE SAUDADE

(Christmas with a taste of memories)

What Does Christmas Taste and Smell Like? Based on this question, the objective of the campaign "A Christmas with a taste of memories" is to recover what is most essential for everyone: the love shared in the family. From an old recipe, which evokes flavours

and smells from the characters' childhood, a tradition is created that connects

different generations.

Work for Vale Sul Mall

This project has already been awarded in two different contests

for advertisement videos.

Characters and Environment

For the characters and the environment, we created a version of the characters and the kitchen, where the whole story unfolds, in three different generations. For each version we incorporated details of each decade's style and influences, along with traditional Christmas decorations and some elements - which I'm sure you will find in any brazilian kitchen - to evoke the holiday's warmth and familiar memories.